African designers are fighting tooth and nail to remain at the top of changing trends; this was clearly demonstrated at the Africa Fashion Experience held in Soweto recently.
The event was a joint collaboration between the Department of Arts and Culture and the African Fashion Vibe. It was the second edition of Africa Month 2016 Celebration in Soweto, Gauteng.
Some of the designers who attended the showcase came from Zambia, Botswana, Malawi, Angola and Nigeria.
The African Fashion Experience saw regional designers showcasing their works at an event attended by top industry leaders, creative artists and musicians, called for improved investment into the sector.
“We are tremendously excited to have launched this thrilling lifestyle experience that will allow African designers to be captivated by all that Soweto has to offer” said organiser Alinah Missouri.
Missouri said the success of the event was a result of concerted efforts from a number of stakeholders.
“It takes dedication, experience and a clear vision to see results in the fashion industry in the foreseeable future.”
She said Africans are very creative adding that, as Africans, we were proud of what we were doing calling for increased expansion into four corners of the world.
The Month of May has been celebrated through a variety of activities under the theme: “Unity in Cultural Diversity for Africa’s Development”.
“The department has noted the fashion industry as part of the growth area within the creative industries and a huge interest amongst the youth and women” said the Deputy Minister of Arts and Culture Rejoice Mabudafhasi.