Need a backpack that converts into a towel?

Kickass entrepreneur: Sand Cloud

Steven Ford, Brandon Leibel and Bruno Aschidamini, left to right, co-founders of Sand Cloud.
Steven Ford, Brandon Leibel and Bruno Aschidamini, left to right, co-founders of Sand Cloud. Rick Nocon

When you live in San Diego, you can’t help but be inspired by the beautiful coast and all the ways you can enjoy it.

Two people who really believe this are Brandon Leibel and Steven Ford, who became friends at San Diego State University. They both began corporate careers where they met Bruno Aschidamini. It didn’t take long for the three to realize that living the corporate life was not for them.

They always loved and appreciated a beach lifestyle and together they created Sand Cloud, a beach towel brand. Their main focus is creating unique, innovative towels that cater to all types of beach- goers. That includes a beach towel with a pillow in it and their Festival bag, a backpack that converts into a towel.

And while these guys are all about creating fun beach products, they also donate 10 percent of their profits to organizations such as the Surfrider Foundation. They also have a team of over 3,000 ambassadors and lifestyle photographers all over the world that help spread the word on their fun, laid-back lifestyle brand.

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